National Hot Dog Day
Be it pop culture or just your neighborhood’s age-old tradition, National Hot Dog Day, is a big day in America. You are either a competitor or a part of the audience. Either way, the day holds a lot of significance and any day of significance is a reason to get in touch with your clients. The market in mortgage is full of competition. It is quite similar to the contestants in a Hot Dog eating competition, and you need to put your faith in the right loan officer.
Sample Email Template for National Hot Dog Day
Email Subject: Mortgage plans — it’s not a contest
Hello, {{contact.first_name}}!
It’s National Hot Dog Day, and of course I feel compelled to compare it to mortgage…
You ever see those hot dog eating contests?
People standing side by side, cramming as many hotdogs as they can possibly fit in their mouths. Trying to finish more than their competitors, in a matter of minutes.
Ugh.
But it’s impressive on some level at least… albeit not something most people put much stock in. How many hot dogs someone can eat doesn’t really mean much in the grand scheme of things.
In some ways, mortgage is like a contest between loan officers…
A contest to see how many deals an officer can do in a year versus all the other officers around. And, to some degree, it’s impressive. And, to some degree, it is how consumers size up how good an officer is, and whether the mortgage professional is worth hiring.
But it shouldn’t be looked at as a contest at all. It isn’t about how many deals a loan officer can do, so much as how well the officer does the business he or she does.
It’s about quality…not quantity.
As a loan officer, I obviously want to (and try to) do as much business as possible every year. My income depends upon it.
But never at the expense of my clients. Never by trying to do too much, too fast. Because that’s how and when mistakes are made. Or, in the least quality suffers, if an officer can’t handle the quantity of business they take on.
To me, it’s about savoring each client and transaction. Not about trying to prove how many deals I can do each year. That’s an inaccurate measure of a loan officer.
Just some “food” for thought.
{{user.email_signature}}
But what makes the “right” loan officer? Someone who is not afraid to hook you up with a bargain and someone who stays in touch, even when no one else is offering what you want.